A guide to marketing & advertising writen for small business and home business owners.� This book is aimed at beginners, so if I may, I�m going to ask you to stop, just for a moment and imagine that you haven�t been mentally assaulted by every form of advertising and marketing known to man since birth, and ask you to consider the following point:
Just because you know what great food tastes like doesn�t mean you can cook, the same concept applies to advertising and marketing.
If you take the time to read through this book, I hope to provide you with a little of my knowledge and a few basic thoughts that I�ve developed that will give you a different way of looking at and hopefully improving your business.
If you can get a good grip on your marketing you increase your chance at succeeding in business ten times over.
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| Contents pg 3~4, Introduction, pg5, So which advertising is best? Pg 55~58 | |
Introduction Advertising & Marketing, Building a Marketing Map, No Budget Research, Your Corporate Image, Write a marketing plan, Plan your advertising, So which advertising is best?, Television Advertising, Radio Advertising, Print Advertising, Newspaper advertising, Magazine advertising, Print & Collateral, Online Advertising, Website, Pay-per-click (PPC), eNewsletters, Blogs, Youtube, Web cams, Social Media, Signage, Direct Mail, Other Advertising Ideas and much more.
The essential guide to marketing & advertising for small/home business owners.